Using Experience Fragments, you can display content based on the audience. For example, some users may see this content.
While others see this content.
Using Adobe Target, you can setup personalization use cases. This article steps you through how to setup personalization use cases using Experience Fragments, Experience Manager, and Adobe Target.
To read this development article, click https://helpx.adobe.com/experience-manager/using/AEM-targeting-personal.html.