Thursday, 28 April 2016

Integrating Adobe Experience Manager with with Adobe Analytics, Target and DTM

You can create Adobe Experience Manager (AEM) solutions that integrate with these Ditigal Marketing products: Adobe Analytics, Target, and Dynamic Tag Manager (DTM). Adobe Analytics is the industry-leading solution that provides digital marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels. It provides marketers with actionable, real-time web analytics intelligence about digital strategies and marketing initiatives.

Adobe Target is a personalization solution that lets you easily identify content through tests that are easy to execute. Therefore, you can deliver the best experience to your web visitors.

DTM Dynamic Tag Manager is a Digital Marketing cloud service that allows a marketer to manage Adobe and third-party tags used for tracking or other analytic purposes. It is done through client-side scripting that injects tag related code throughout the pages of the site.

By using these products together, you can build engaging solutions that let you deliver the best content to a given web site visitor. That is, you display content from AEM DAM that meets the interest of the visitor. This development article walks you through how to build a solution that uses AEM, Analytics, Target, and DTM.

The following illustration provides an oerview of the Marketing Cloud solutions used in this article.


To read this AEM 6.2 community article, click https://helpx.adobe.com/experience-manager/using/integrate-digital-marketing-solutions.html.

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I (Scott Macdonald) am a Senior Digital Marketing Community Manager at Adobe Systems with 20 years in the high tech industry. I am also a programmer with knowledge in Java, JavaScript, C#,C++, HTML, XML and ActionScript. If  you would like to see more CQ or other Adobe Digital Marketing end to end articles like this, then leave a comment and let me know what content you would like to see.


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