You can create a personalized experience for visitors to your web site by using Adobe Experience Manager (AEM). A personalized experience presents the visitor with a tailor-made environment displaying dynamic content that is selected according to their specific needs; be this on the basis of predefined profiles, user selection, or interactive user behavior.
That is, personalized content is what web site visitors want to see. It can be categorized, and therefore made available to users according to predefined rules and it must be dynamic; in other words the content must, in some way, be dependent upon the user. If every user would see the same content, then personalization would be redundant. For example, assume someone interested in Apple products is visiting your web site. You can display images of Mac products as opposed to Window products.
This article walks you through how to setup a personalized experience using AEM.
To read this article for AEM 5.x, click https://helpx.adobe.com/experience-manager/using/personal.html.
To read this article for AEM 6.1, click https://helpx.adobe.com/experience-manager/using/personal61.html.
In addition to this article, it is strongly recommended that you sign up for Aug session of Ask the AEM Community Experts. This session is with Dan Klco, an AEM Expert and Sling member who will be talking about this subject. To sign up, see http://scottsdigitalcommunity.blogspot.ca/2015/06/summer-sessions-of-ask-aem-community.html.
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I (Scott Macdonald) am a Senior Digital Marketing Community Manager at Adobe Systems with 20 years in the high tech industry. I am also a programmer with knowledge in Java, JavaScript, C#,C++, HTML, XML and ActionScript. If you would like to see more CQ or other Adobe Digital Marketing end to end articles like this, then leave a comment and let me know what content you would like to see.
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Twitter: Follow the Digital Marketing Customer Care team on Twitter @AdobeExpCare.
